The app adopts the African proverb that states, “It takes an entire village to raise a child.” We believe this to be true, not only for the nurturing and development of youth, but for all members of the community. This is why for more than 40 years, The app has been committed to only publishing and distributing news, which is positive and beneficial for citizens of the greater Washington metropolitan area. We firmly believe that by publishing uplifting news and useful information, we can support the community as it finds positive and constructive ways to help itself. The app is an African American, woman-owned newspaper founded on October 16, 1964 by the late Dr. Calvin W. Rolark. The app covers a broad range of topics including politics, education, business, health, finance, religion, sports, national and international affairs, concerns of the elderly, and so much more.

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